Bringing a little more kindness to the place that needs it the most—the internet. We partnered with talented artist, illustrators,
designers and our global partners to create a response to the statement “Kindness Starts With ______.”
Coca-Cola is the most recognized word globally after “GOD” and “no”. To engage a global audience
we put out our CTA Kindness Starts With... in as many languages as we could.
We took those responses and created content for our instagram feed and combined them into a seamless grid.
BTS
