@Coca-Cola strives to be a positive social influence by sharing good vibes though every swipe, and utilizing a tone of voice that’s sure to bring a smile to our fan’s faces.
I had the pleasure of art directing the creative across all channels for @Coca-Cola. All content (paid, dark, campaign and organic) was concepted, created and produced
by our team. We worked tirelessly to champion work and sell through compelling ideas for social-first initiatives and campaigns. One of the things I’m most proud of is
rebranding @Coca-Cola’s entire aesthetic on social. This helped us maintain cohesion across all channels while simultaneously pumping out campaigns at lightening speed.
We worked closely with the strategy and analytics team to create content that was relevant, loved by our audience and fine-tuned to each platform. Every brief you get
isn’t a big one. Here are a few of my favorite projects.
@Coca-Cola Case Study
Black-owned restaurants deserve more recognition and visibility from local communities.
@Coca-Cola used its platform to highlight Black-owned restaurants and share their stories across all channels.
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Dance comes naturally to @Coca-Cola. It’s positive, vibrant and puts a smile on anyone’s face. We worked with dancers to celebrate the 2020 new year.
We worked with Sprice Machines to count in the 2021 New Year by creating our very own Rube Goldberg Machine using Coca-Cola merchandise.
World Kindness Day has always been a big moment for @Coca-Cola, so we used this
opportunity to launch the new design aesthetic across all platforms.
Since the majority of our work would live in the digital world, we created a bank of over 1,000 hand-crafted assets to breathe humanity into the work.
