Brief: Create a brand extension for Arbnb to reach a new audience.
Solution: Take Airbnb’s equity a step further with a semester study abroad program via Airbnb’s platform.
This program is designed to target adults who have aged out of study abroad opportunities
Logo
The Sabbatical logo was inspired by Airbnb’s original logo: straighten, to add a slight serious tone. Turned to the right, to resemble a paper plane moving forward. We added the two strokes to insinuate pages of a book.
Brand Book
Website
The website allows users to sign up for Sabbatical in four steps.
Step 1: Choose how long you want your Sabbatical to be.
Step 2: How would you like your accommodations, private stay or with a host?
Step 3: Choose a curriculum.
Step 4: Choose a country.
Acceptance Package
Graduation Package
