Brief: Create a brand extension for Airbnb to reach a new audience.
Solution: Take Airbnb’s equity a step further with a semester study abroad program via Airbnb’s platform.
This program is designed to target adults who have aged out of study abroad opportunities.
The website allows users to sign up for Sabbatical in four steps.
Step 1: Choose how long you want your Sabbatical to be.
Step 2: How would you like your accommodations, private stay or with a host?
Step 3: Choose a curriculum.
Step 4: Choose a country.