Brief: Create a brand extension for Arbnb to reach a new audience.
Solution: Take Airbnb’s equity a step further with a semester study abroad program via Airbnb’s platform.
This program is designed to target adults who have aged out of study abroad opportunities
The Sabbatical logo was inspired by Airbnb’s original logo: straighten, to add a slight serious tone. Turned to the right, to resemble a paper plane moving forward. We added the two strokes to insinuate pages of a book.
The website allows users to sign up for Sabbatical in four steps.