Careless Whisper. Calvin and Hobbes. The very first dot com and Stranger Things 3. 1985 was a year of happenings.
We couldn’t take you back in time, but we could give you a taste of what you missed out on. Reintroducing: New Coke. 
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 ˙ǝʞoɔ ʍǝu :ƃuᴉɔnpoɹʇuᴉǝɹ ˙uo ʇno pǝssᴉɯ noʎ ʇɐɥʍ ɟo ǝʇsɐʇ ɐ noʎ ǝʌᴉƃ plnoɔ ǝʍ ʇnq ‘ǝɯᴉʇ uᴉ ʞɔɐq noʎ ǝʞɐʇ ʇ’uplnoɔ ǝʍ
˙sƃuᴉuǝddɐɥ ɟo ɹɐǝʎ ɐ sɐʍ ϛ86Ɩ ˙Ɛ sƃuᴉɥʇ ɹǝƃuɐɹʇs puɐ ɯoɔ ʇop ʇsɹᴉɟ ʎɹǝʌ ǝɥʇ ˙sǝqqoɥ puɐ uᴉʌlɐɔ ˙ɹǝdsᴉɥʍ ssǝlǝɹɐɔ

Role: concept development & art direction.
Agency: Havas Annex Bookstore

IG Teaser Posts

Shoppable IG post

Unlike in 1985, New Coke was a hit. Soon after our shoppable Instagram post went live the site crashed.

For launch day we created hide and seek Twitter post that used the interface light box to reveal a secret message. When people discovered the message we added them to a leaderboard then rewarded them with New Coke merch.

We armed our community management team with a bank of custom gifs that they could use as reactions and replies on Twitter

Snapchat Filters

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