@Coca-Cola strives to be a positive social influence by sharing good vibes though every swipe, and utilizing a tone of voice that’s sure to bring a smile to our fan’s faces. I had the pleasure of art directing the creative across all social channels for @Coca-Cola. All content (paid, dark, campaign and organic) was concepted, created and produced by our team.
We worked tirelessly to champion work and sell product through compelling social-first initiatives.We worked closely with the strategy and analytics teams to create content that was relevant, loved by our audience and fine-tuned to each platform. Every brief we got wasn’t a big one, but here are a few of my favorite projects.
Role: concept development & art direction.
Agency: Havas Annex Bookstore
Case Study
Dance comes naturally to @Coca-Cola. It’s positive, vibrant and puts a smile on anyone’s face. We worked with dancers to celebrate the 2020 new year.
We worked with Sprice Machines to count in the 2021 New Year by creating our very own Rube Goldberg Machine using Coca-Cola merchandise.
World Kindness Day has always been a big moment for @Coca-Cola, so we used this opportunity to launch a new design aesthetic across all platforms.
Times Square OOH
BTS: Since the majority of our work would live in the digital world, we created a bank of over 1,000 hand-crafted assets to breathe humanity into the work.
Coca-Cola loves product innovation, during the launch of Cherry Vanilla we partnered with two insta-famous artist, each representing a flavor profile to visually express how Cherry Vanilla Coke is so good together. Jannet and Naomi worked together using the campaign color palette to create our out of home mural design that was painted in Brooklyn, NYC.
In the midst of the Covid-19 pandemic we worked with Coca-Cola to put out a brand statement of our position to help and how we’d dedicate our platform to amplify important information from our trusted partners.
Durning the second phase of re-opening Cola-Cola wanted to do a campaign to support their many restaurant partnerships. “We Love This Place” is a campaign that celebrates the re-opening of the many restaurants that people missed and craved durning quarantine.
Digital Stickers
NASCAR Wraps
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