Amazon Freight is a B2B product that offers external businesses freight shipping solutions, including full truckload, less-than-truckload, and intermodal. Amazon Freight isn’t just another shipping service, it’s powered by the scale, efficiency, and reliability of the Amazon transportation network. I was briefed to create a brand video for Amazon Freight that showcases its capabilities and transportation modes while defining the brand and increasing awareness in an engaging way.

The “Count the Smiles” brand video features a father and son playing a road trip game counting Amazon smile logos on passing trucks and containers. This highlights Amazon Freight’s extensive fleet presence. With 70,000+ smile-emblazoned trailers and 24,000+ intermodal containers powered by Amazon’s delivery network, the video creates a memorable connection to our widespread transportation services. After all our customer isn’t trucks, it’s people.