Strategy: Monster will fill you with super natural energy, allowing you to better worship and praise the extreme.

This campaign is designed to excite and re-engage Monster’s loyal followers.


Point of purchase LED frigde display for the impulse buy section of retail.

To re-engage fans we released a limited edition flavor “Black Majik”. Each limited edition can reveals a code. The code can be

entered for a sample of monster eJuice (vape) because the only thing a fan would enjoy more than drinking Monster is smoking it.

The thermal reactive can design reveals the mod (vape) code for the limited edition campaign eJuice.

Copywriter: Vincent Gulino

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