WEBSITE LOCKUP

Brief: 16 million kids in America are haunted by hunger. Motivate donations.

Solution: There’s a long list of things that scare little children. We are crossing hunger off that list.

Feeding America Campaign Revised 2
Feeding America Campaign Revised 3
Feeding America Campaign Revised

When the site is launched from the radio link folks will experience

a monster dismantling it. A single button “donate” would remain.

By clicking on the “donate” button this monster would morph into something cuter, essentially reversing the problem.

At the 5 dollar mark the monster transforms into a cuddly fluffy TY toy, which we will mail to you as a token.


Student work

Copywriter : Dotun Bello